Satisfaction and Loyalty Research
Managing, Measuring, Analyzing and Interpreting
3-day training seminar, $2,495
Attend this training course and learn to design research methods to monitor customer satisfaction and gain customer loyalty. Discover quantitative tools for analyzing customer satisfaction survey data and how to draw meaningful interpretations from the output.
You will also learn:
The Role of Research in Customer Retention:
The Qualitative Phase of Customer Satisfaction Research:
Constructing the Satisfaction Measurement Questionnaire:
Choosing a Sample and Administering the Survey:
Analysis Plans and Customer Loyalty Measurement:
Performance of Different Product and Service Elements:
Setting Improvement Priorities:
Quantitative Research on Customer Complaints and Problems:
Classifying Levels of Customer Satisfaction:
Identifying Penalty, Reward and Performance Processes:
Linking Satisfaction Scores to Customer Retention and Profit:
Applying Results to Business Decisions:
The registration fee for this seminar is $2,495, and includes the seminar, course materials, refreshments, and continental breakfast. Class begins at 8:30 a.m. and ends at 5:00 p.m. on the first two days, and 8:30 to 4:30 p.m. on the last day.
Register securely online with confidence or please call (708) 246-0320.
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Terms & Conditions
Seminar provider is not responsible for losses due to cancellation. In all circumstances, seminar provider's liability shall be limited to fees received.
Seminar agenda and assigned instructors are subject to change.
Public Training Terms & Conditions
Payment is due prior to the seminar.
Public seminar cancellation policy. Registrants may cancel up to fourteen days in advance of the seminar start date for a full refund, less administrative fees of $500. Or, you may transfer your registration to another member of your company at no additional charge. Registrants canceling within fourteen days of the seminar will receive training credit, less administrative fees of $500 toward any other Resource Center seminar.
In the unlikely event that a seminar must be cancelled by seminar provider due to unavoidable circumstances, you will be notified at least two weeks prior to the seminar date, and your payment will be refunded. Seminar provider is not responsible for losses due to cancellation including losses on advanced purchase airfares. We strongly recommend that attendees traveling by air to attend the seminar purchase only refundable tickets.