International Contact Center
Expo and Conference

October 25-27, 2010 - Miami, FL
RCCSP
  Professional
    Education
       Alliance

Learn how to:

  • Integrate Customer Satisfaction into Your Financial and Efficiency Metrics
  • Prepare Your Organization for the Convergence of Contact Center Technologies
  • Incorporate Flexibility and Scalability into Your Center
  • Evaluate and Fine Tune Your Speech Analytics and IVR Performance Tools
  • Improve Operational Efficiencies Outside of Technology
  • Successfully Integrate At-Home Agents in Your Operations
  • Maintain Brand Consistency When Outsourcing Customer Care

Overview

If you are like most contact center executives, you find that your center is doing some things well, while other areas have significant room for improvement. The International Contact Center Expo and Conference (ICCE) is your opportunity to fine tune those performance areas and improve efficiency and customer satisfaction rates.

ICCE 2010 brings together the industry’s most innovative thought leaders to provide delegates with practical case studies and tactics for increasing operational efficiencies of their contact centers while improving the overall customer experience.  Formats include case study presentations, collaborative panel discussions and roundtable sessions.

In addition, the International Contact Center Expo Hall will provide you with the most recent contact center solutions complete with product demonstrations and presentations. There’s  no better place to share information, network and get a first-hand look at business-enhancing contact center products and services.

Who Should Attend

Senior Vice Presidents, Directors and Key Decision Makers for:

  • Contact Center Operations
  • Call Center Technologies
  • Customer Care
  • Vendor Management
  • Customer Retention
  • IVR/Speech Analytics/CTI
  • Customer Experience
  • Call Center Planning
  • Contact Center Workforce
  • Sales & Marketing


Day 1 | Pre-Conference Think Tank and Workshops - Monday, October 25th, 2010


9:00 – 4:00
Contact Center Executive Think Tank

The Contact Center Executive Think Tank is where industry leaders collaborate to define and debate

  • Industry trends, conditions and issues
  • Foundations for working more effectively in this rapidly-shifting business landscape
  • Evolving relationships between in-house and third party operations
  • Global perspectives balanced with local insights

Participants drive the content! Topics for discussion will be solicited by Think Tank attendees (via questionnaire) prior to the event to ensure the most critical, timely topics are covered onsite in Miami.

This one-day program, specially formatted for senior contact center executives, is sure to become the hallmark of International Contact Center Expo and Conference. The Think Tank will be led by Lynne Carbone, President of Lynne Carbone & Associates, Inc., a recognized expert in strategic meeting development.

Don’t miss this opportunity to gain insight from your peers, uncover new problem-solving tactics and improve efficiency and customer care. Register today to secure your place at the Contact Center Executive Think Tank – only 25 seats are available. Participation in the Contact Center Executive Think Tank is limited to senior executives (CxO, SVP, VP and Director) only.


9:00 – 12:00
Workshop A1: Performance Management and Continuous Improvement in the Contact Center

Implementing an effective continuous improvement program can maximize customer satisfaction and serve as an accurate measurement of customer loyalty. Applying a customized Six Sigma framework and instilling continuous improvement strategies also helps your organization eliminate redundancies and enrich the customer experience.

The morning session of this two-part course will help you conduct an internal audit of your contact center to identify key gaps and areas for improvement. The second session focuses on using Six Sigma and continuous improvement methodologies and techniques to close those gaps. If you’re a contact center executive looking to streamline your contact center operations, this workshop is not to be missed!


9:00 – 12:00
Workshop B1: Analysis of Contact Center Technologies


12:00-1:15
Lunch for ICCE Workshop Attendees


1:15-4:00
Workshop A2: Taking the Lead on Six Sigma Implementation for Your Contact Center


1:15-4:00
Workshop B2: Building a Blueprint for Implementation of New Technologies

This in-depth workshop will enable you to:

  • Determine which contact center technology can make the biggest impact to your organization’s bottom line;
  • Establish methods to accurately compare and contrast competing technologies;
  • Select tools that can be easily integrated with your existing system;
  • Integrate your new tools while minimizing the disruption to your contact center operations

If you are an executive or IT professional tasked with evaluating call center technology, register today to reserve your spot!


4:00 - 5:00
Panel: What Value Are Today’s Call Centers Really Bringing to Our Customers?

How can we define the evolving role of contact centers in today’s customer care mix? What is expected out of a modern day contact center and what are the more forward-thinking contact center executives bringing to the table? Our opening panel provides insight into some of the different ways that today’s contact centers are delivering value to customers and to their organizations’ bottom lines.

Thomas Dalton, Call Center Manager, Preferred Health Partners

Shari Johnson, Manager - MVCC Operations, Merck

Scott Henkel, Senior Manager, Resource Mnagement, Express Scripts


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Learn From the Industry's Leading Authorities

Martin Hand
Vice President, Reservations, Customer Care and e-Commerce
Continental Airlines (USA)

Alexandra da Silva Rodrigues
Director, Customer Care
NH Hotels (Spain)

Lisa Gauvin
Vice President, Executive Director, Contact Center Operations Strategy & Planning, Corporate Customer Care
Cox Communications (USA)

Jonathan Somoza Cuéllar
Subdirector, Call Center
AXA Seguros (Mexico)

Viviana Padilla
Senior Manager of Product Marketing
Salesforce.com (USA)

Greg St. Clair
Director Global Sourcing, Global Reservations Services and Customer Care
InterContinental Hotels Group (USA)

Tim Searcy
Chief Executive Officer
American Teleservices Association (USA)

John Kelly
Manager, Provider Customer Service Program
CIGNA Government Services (USA)

Amas Tenumah
Vice President, Operations
Teleflora (USA)

Stephen Gaskin
Vice President, Customer Contact Centre
ScotiaBank (Canada)

Recommended Follow-on Training Courses:
Call Center Manager Training and Certification

Contact Center Director Training and Certification


Call Center Engineering Certification

Improving the Effectiveness of IVR and Voice Recognition Systems

The Art and Science of Workforce Management Optimization

Contact Center Metrics, Data Analytics and Reporting
Home

Training & Certification:
   w Call Center
   w IT Support Center
   w ITIL
   w Help Desk

   w Telecom

Call Center Operations
Technical Support
Call Center Technology
Online Support
Customer Satisfaction
Knock Your Socks Off
Help Desk Institute
Telecom Books
Communication Skills
Call Center Monitoring
Metrics / Benchmarking
CRM
Hiring & Retention
Outbound Telesales
Novelty Gifts & Humor

Subject Index
Catalog Index

Shipping Options
About Us
Contact Us

Day 1 | Main Conference Sessions - Tuesday October 26th, 2010

7:30
Morning Coffee and Networking in Expo Hall


8:30
Chairperson’s Opening Remarks


8:45
Keynote Address: 8 Million Customers, 171 Languages and One Big Apple: New York’s 311 Information Call Center

Joseph Morrisroe, Deputy Commissioner & Executive Director, NYC Department of Information Technology and Telecommunications, 311 Call Center


9:30
Keynote Panel: How the World’s Most Reputable Organizations Are Leveraging Contact Centers to Further Reinforce Brand Integrity

Martin Hand, Vice President, Reservations, Customer Care and e-Commerce, Continental Airlines

Al Smith,Vice President, Lexus Customer Services, Lexus Vehicles


10:30
Morning Coffee and Networking in Expo Hall


11:15 - Track 1
Senior Executive Focus Group and Roundtable Session

Panel: Keeping Costs Down While Scaling Up Your Call Center Capacity

Although every contact center is operationally unique, almost all centers face the challenge of incorporating a flexible, yet consistent structure that meets the changing demands and nuances of their businesses.

This panel will prepare you to:

  • Properly forecast CC needs and calculate resources
  • Save your organization valuable operational budget by incorporating flexibility to scale down
  • Leverage cloud technologies that best match up with your contact center operations

Lisa Gauvin, Vice President, Executive Director, Contact Center Operations Strategy & Planning, Corporate Customer Care, Cox Communications

Aaron Taylor,Senior Director, Customer Care, MyLife.com

Alex Mead, Vice President of Customer Services, Seatwave (England)

Denise Seydler, Director, Contact Center, Arbonne International


11:15 - Track 2
Advanced Contact Center - Operational Performance

Panel: Leverage Existing Technology in a High Volume Service Environment to Increase Customer Retention, Sales and Service Agent Satisfaction

In today’s high volume service environments, executing strategic changes to enhance customer experience, satisfaction and value can be a complicated process with uncertain returns on investment. Infrastructure investments, training and service agent satisfaction are just a few of the moving parts that impact successful execution for strategies at the call center level. Our panel of industry experts discuss how high volume service environments can maximize existing technology to successfully execute on measurable customer experience strategies.

In addition to insight, this session gives you actionable ideas to:

  • Empower your customer service representatives to delight your customer on the first call
  • Maximize inbound customer interactions to increase cross and up-sell activity
  • Enhance the customer experience with happier service representatives
  • Deploy a cutting edge strategy that won’t interrupt your current operations or tax your IT infrastructure

Moderator: Rob Lee, Chief Executive Officer, Swyft

Panelists: Tapan Dandnaik, Vice President of Financial Operations, Mediacom


11:15 - Track 3
Call Center 101 : Efficiency Measurement and Customer Care

Case Study: How ScotiaBank Used Employee Engagement and Empowerment to Improve Customer Satisfaction

Earlier in 2010, ScotiaBank was designated Contact Center Employer of Choice (CCEOC). The recognition speaks volumes as to how their Toronto call center developed workforce culture. The results are most strongly felt at the customer experience level. This case study will present insight around:

  • Measuring the impact of employee dissatisfaction and turnover on customer satisfaction
  • Rating your own contact center’s performance as an employer to find areas for improvement
  • Uncovering hidden factors within your organization that might hinder employee engagement
  • Fostering a two-way street of consistent loyalty and commitment

Stephen Gaskin, Vice President, Customer Contact Centre, ScotiaBank

Jeff Doran, Founder and President, Contact Center Employer of Choice


12:00 - Track 1
Senior Executive Focus Group and Roundtable Session

Adding Efficiencies While Maintaining Consistency & Customer Care

Driving customer satisfaction from your call center is quite an accomplishment. But the real challenge lies in establishing and maintaining a consistent level of customer care while finding ways to become more efficient. Don’t miss hearing from Alexandra da Silva Rodrigues as she shares insight from Madrid, Spain about how her team centralized the EU call centers to create a consistent level of customer care for NH Hotels.

  • Identify specific areas and functions in the contact center to improve upon
  • Select the proper metrics that best reflect your organization’s goals
  • Design and implement a comprehensive cost reduction plan in the contact center
  • Maintain consistency and customer satisfaction while undergoing significant change

Alexandra da Silva Rodrigues, Director of Customer Care, NH Hotels (Spain)


12:00 - Track 2
Advanced Contact Center - Operational Performance

JD Power Certification: Building Customer Loyalty in a Government Contracted Contact Center

In the Medicare arena, your customers have no choice but to call their assigned jurisdiction contact center. So how do you develop customer loyalty and increase customer satisfaction? CIGNA Government Services will share practices that enhanced customer satisfaction and resulted in contact center certification from JD Power and Associates.

  • Analyzing data to read between the lines and understand what our customers really want
  • Creating actionable plans that deliver results
  • Establishing customer expectations…then delivering
  • Continuous Improvement: Keeping the momentum going

John Kelly, Manager, Provider Customer Service Program, CIGNA Government Services


12:00 - Track 3
Call Center 101 : Efficiency Measurement and Customer Care

Panel: Balancing Demands, Efficiency and Morale of Your Contact Center Staff

Successful contact center and customer service environments depend heavily upon the delicate balance of meeting management’s expectations in a cost effective manner while keeping your staff happy and fulfilled with their careers. Sounds easy enough, right? Our insightful panel of experts discusses the obstacles they have faced and methods to establish this equilibrium within the contact center.

Clarence Seegars, Vice President, National Call Center & Customer Support, Gannett Healthcare Group

Jonathan Somoza Cuéllar, Subdirector, Call Center, AXA Seguros (Mexico)


12:45
Lunch for All Conference Attendees - Networking Opportunities in Expo Hall


2:15 - Track 1
Senior Executive Focus Group and Roundtable Session

Double Session (2:15-3:45): Executive Roundtable Session

  • Establishing a Financial Matrix to Clearly Reflect Customer Satisfaction
  • Handling the Convergence of Technologies and Organization Changes from an Operational Perspective
  • The Emerging Role of Front Line Management in the Contact Center
  • Measuring the Financial Cost of Setting the Wrong Expectations With Internal and External Customers
  • Defining the Cross-Vertical Dynamics of Leadership in Today’s Contact Center
  • Balancing Operational Efficiencies with Customer-Based Metrics
  • Establishing Methods for Maintaining Quality and Consistency Across Contact Center Operations
  • Prioritizing and Implementing Technological Improvements
  • Exploring the Future of Contact Centers and the Customer Experience

Lisa Gauvin, Vice President, Executive Director, Contact Center, Cox Communications

Alex Mead, Vice President of Customer Services, Seatwave (England)

Alexandra da Silva Rodrigues, Director of Customer Care, NH Hotels (Spain)

Gökhan Alakus, Senior Vice President, Contact Centre, DenizBank (Turkey)


2:15 - Track 2
Advanced Contact Center - Operational Performance

Employee Satisfaction: Improving Customer Care By Reducing Turnover

Unity Health System, based out of Rochester, NY, has a 98% customer satisfaction rating while their overall employee satisfaction is at 83% (up from 72% in 2008). Milan Katz of Unity Health System tells you how to lead your organization to:

  • Become one of the Top 100 employers to work for (Nationwide)
  • Raise employee satisfaction and reduce turnover
  • Realize ROI by retaining staff that enjoy working toward the goals of the organization

Milan Katz, Director, Customer Contact Center, Unity Health System


2:15 - Track 3
Call Center 101 : Efficiency Measurement and Customer Care

Panel: Driving Contact Center Efficiencies Through First Call Resolution

Many industry experts believe First Call Resolution (FCR) to be the most powerful call center metric. But how to best configure your contact center operations toimprove FCR rates remains heavily debated. This panel session will help you to:

  • Define what constitutes as FCR in various organizations
  • Find consistent methods for measuring FCR in your contact center operations
  • Explore technological solutions that help increase instances of FCR
  • Measure the impact of FCR on customer satisfaction levels
  • Make the business case for selecting FCR as your primary metric

Tom Vagt, Director of Call Center Operations, Parago

Theresa Tisdale, Senior Director, Owner Care and Travel Operations, Wyndham Vacation Ownership

Christopher Taylor, Associate Director, MassMutual


3:00 - Track 1
Senior Executive Focus Group and Roundtable Session

Double Session (2:15-3:45): Executive Roundtable Session continues


3:00 - Track 2
Advanced Contact Center - Operational Performance

Driving Continuous Improvement Processes to Realize Contact Center Efficiencies

In this session from Aaron Taylor, Senior Director of Customer Care at MyLife.com, you learn how to develop and implement effective strategies to drive a truly customercentric culture within your entire organization. The session uncovers proven methods to elevate and integrate customer feedback into your company through Six Sigma and Voice of the Customer sessions. By the end of this presentation, you are ready to drive best practices and efficiency during times of high growth and increasing call volume by leveraging technology, training/coaching and quality awareness.

  • Leveraging contact center feedback and metrics to advocate change in your organization
  • Establishing common business practices across contact center operations to increase efficiencies
  • Improving service level in the face of increasing call volume
  • Measuring improved rates of customer satisfaction using Six Sigma tools

Aaron Taylor, Senior Director, Customer Care, MyLife.com


3:00 - Track 3
Call Center 101 : Efficiency Measurement and Customer Care

Panel: Getting Buy-In to the Customer-Centric Approach for Your Organization

  • Measuring the lifetime value of a customer
  • Leveraging opportunity costs and customer loyalty into your decision making
  • Selecting metrics that account for customer retention and the cost of retaining employees
  • Determining ROI and comparing other “real” numbers for the customer-centric approach

Joan LaHay, Vice President, National Customer Care, Rogers Communications (Canada)

Ken Karchinski, General Manager, Customer Contact, Aer Lingus


3:45
Afternoon Break and Networking Opportunities in Expo Hall


4:15
Converting Your Call Center From a Service to Sales Function While Staying Focused on the Customer Experience

  • Improving core contact center capabilities, utilizing better tools for improved management and leveraging the contact center to cross-sell products
  • Lowering the cost of new sales and strengthening customer relationships to gain market share in today’s competitive environment
  • Facilitating access to data to improve overall productivity, increase customer satisfaction, enhance business responsiveness and gain the competitive edge

Mossie Schallon, Vice President and Director of Contact Center Operations, Commerce Bank


5:00
Cocktail and Networking Reception


Day 2 | Main Conference Sessions  - Wednesday October 27th, 2010


7:30
Morning Coffee and Networking in Expo Hall


8:30
Chairperson’s Opening Remarks


8:45
Keynote Panel: Scaling Up in the Wake of Health Care Reform

The historic overhaul of US health care is likely to trigger a massive spike in contact center activity for health insurers around the country. The increases in enrollment, changes in coverage and confusion among consumers pose a significant challenge through 2014, when most of the key provisions come into play. This panel session explores some of the measures and strategies contact center executives are using now and whether they will need to modify systems and protocols to account for the changes associated with health care reform.

Milan Katz, Director, Customer Contact Center, Unity Health System

Diane Kelley, Vice President, Contact Center Organization, Blue Cross and Blue Shield of Florida

Frank Leggat, Director, Service Operations, CIGNA HealthCare


09:30
Keynote Presentation: Integrating Speech Analytics into Your Organization’s DNA: How British Gas Uses Speech Analytics to Sustain Real Behavioral Change

British Gas knew many of their previous efforts for improvement were utilized traditional methods – generalized training, briefings and coaching. All too often initial gains faded quickly and behavior reverted to habit as the agents were asked to then focus on the next issue. British Gas lacked a practical way to permanently 'move the needle' on key agent behaviors. Speech analytics can often add a new dimension to agent coaching and training sessions. This session explores how you can hone in on areas for individual development to get better at your serving customers.

Guy Benham, Business Improvement Manager, British Gas

Jeff Gallino, Founder & CTO, Continental Airlines


10:30
Morning Coffee and Networking in Expo Hall


11:15 - Track 1
Technology Trends, Challenges & Tactics

Panel: Speech Analytics: Capturing Trends, Driving Efficiencies and Improving the Customer Experience

Having the right speech analytics in place can provide a tremendous amount of visibility for contact center executives. The latest technology offerings can help you to improve customer satisfaction, sales effectiveness and even agent attrition. This panel provides insight around:

  • Figuring out who should be involved in determining requirements and evaluating speech analytics technology
  • Working with your vendor partners to properly establish parameters and keywords for optimal monitoring and data-mining
  • Matching up your speech analytics with your performance metrics to improve customer satisfaction

Amas Tenumah, Vice President, Operations, Teleflora


11:15 - Track 2
Outsourcing Focus - Refining Processes for Onshoring & Offshoring

Panel: Tactics for Successfully Transitioning and Establishing Offshore/Onshore CC Operations

Outsourced contact center operations can be a cost-effective solution for many organizations. However, if you don’t have a plan in place for how to best manage the transition, your company could end up learning a painful lesson that could have a long term effect on your contact center operations. This panel helps you:

  • Understand the fundamental framework for effective outsourced contact center operations
  • Select your outsourcing transition team in order to minimize disruption to your contact operations
  • Identify best practices for managing transition, operations and performance
  • Blend and synch technologies while streamlining your operations to avoid redundancies

David Mussa, General Manager, Call Center Operations, Greyhound Lines, Inc.


11:15 - Track 3
Social Media, Customer Care & Regulatory Focus

Social Media: Staying a Step Ahead of Tweets, Status Updates & Message Boards

For most organizations, the process of managing social media is both an obligation and an opportunity. The reality remains that social media can drastically impact how customer service is perceived, and consequently, if your organization isn’t integrating a strategy for managing those messages, then you will find yourself behind the 8-ball soon.

  • Measuring the impact of social media on customer service
  • Customer care, marketing and the growing impact of social media: who controls your message?
  • Establishing a seamless strategy for integrating social media into your contact center operations
  • Determining how wide to cast the net and what ground we need to cover beyond Facebook, Twitter and message boards

Viviana Padilla, Senior Manager of Product Marketing, Salesforce.com

Sara Satchel, Director of Call Center Technology, Saveology.com

Craig Meurer, Director of CRM & Technology Solutions, Harte-Hanks


12:00 - Track 1
Technology Trends, Challenges & Tactics

Panel: Incorporating Flexibility and Scalability into Your Existing Technological Infrastructure

One of the most critical components to contact center efficiency lies in the ability to adjust to the ebbs and flows of your business. The key lies in finding a balance without having to invest too heavily in training, hardware or architecture. This panel discussion will give you strategic insight around:

  • Preparing for change within your contact center and managing expectations
  • Setting parameters for scaling down in order to preserve customer service excellence
  • Evaluating capabilities of cloud technologies prior to implementation

Mykola Konrad, Director of Product Management, Sonus Networks


12:00 - Track 2
Outsourcing Focus - Refining Processes for Onshoring & Offshoring

Panel: Dividing Roles & Responsibilities When Partnering With External Call Centers

  • Utilizing your contact center vendor to drive your expectations for your servicelevel agreements (SLAs)
  • Leveraging your outsourcing partners to help overcome region-specific challenges
  • To what extent should you rely on your vendor’s analytics?
  • Understanding how to best monitor offsite customer service messaging and activity
  • Establishing standards for training and procedures around scaling up

Greg St. Clair, Director Global Sourcing, Global Reservations Service, InterContinental Hotels Group

Joann Martin, PMP, COP, Director of Global BPO Vendor Management, Pitney Bowes


12:00 - Track 3
Social Media, Customer Care & Regulatory Focus

Making the Best of a Bad Situation: Converting Customer Complaints Into Good Customer Service

In today’s age of automated customer service and ever growing market competition, organizations must operate as quickly as possible to resolve customer complaints. TUI AG, Europe's leading travel group, is not just the market leader in Germany with a brand awareness level of 89%, but is also the innovation leader in the issues of guarantee, safety and trust. In this special presentation, Judith Rott, Head of Customer Service for TUI Deutschland GmbH tells you how to:

  • Realize continuous optimization of quality standards by developing a fully active complaint management program
  • Handle complaints in a manner that builds loyalty and rebuilds the customers’ trust
  • Understanding the importance of time during complaint resolution

Judith Rott, Head of Customer Service, TUI Deutschland GmbH (Germany)


12:45
Lunch for All Conference Attendees - Networking Opportunities in Expo Hall


2:00 - Track 1
Technology Trends, Challenges & TacticsPanel: Overcoming

Resistance to Change and Establishing Buy-In When Integrating New Technologies

What good is having a brand new Ferrari if you never take it out of the garage? You can have the latest and greatest technologies, but if agents aren’t adopting them and executives haven’t bought into them, what good are they? This panel tells technology contact center executives how to:

  • Interject enthusiasm and commitment into your contact center by highlighting benefits specific to each facet of your organization
  • Instill project loyalty by getting key members of the staff involved in the planning stages
  • Encourage staff to “kick the tires” and provide ongoing feedback
  • Eliminate roadblocks by implementing training systems to ensure everyone is knowledgeable with the new technology

Carlton Perkins, Vice President of Call Center Technology, Aurora Bank FSB

Luis Camacho, Vice President of Contact Center Technology, SunTrust Bank


2:00 - Track 2
Outsourcing Focus - Refining Processes for Onshoring & Offshoring

Panel: Managing the Third Party Selection Process

Although the relationship between an organization and its outsourced contact center provider seems akin to that of a client and a customer, the complexities of the relationship are much deeper. As more businesses emphasize the importance of customer service, the importance of how that outsourcing partner is selected increases. This panel explores the selection process and shares insight around how to best choose a partner for harmonious outsourced contact center operations.

  • Identifying expectations and prioritizing needs prior to the selection process
  • Understanding the outsourced call center landscape: Addressing capacity concerns and gaining perspective around the onshore/offshore debate
  • Exploring best practices for uncovering hidden costs and potential pitfalls during the selection process

Alex Mead, Vice President of Customer Services, Seatwave (England)

Fred Sahms, Operations Lead, HR Contact Center and HR Portal, Kimberly-Clark


2:00 - Track 3
Social Media, Customer Care & Regulatory Focus

Taking a Proactive Approach to Regulations Surrounding the Contact Center Industry

Tim Searcy has been involved in the direct marketing industry for over 30 years, beginning at the age of 10. He has had the privilege of serving as a senior executive in the largest and fastest growing direct marketing companies in the world, including West Teleservices, APAC Teleservices, Transcom Worldwide, and Rapp Collins. With sales and CEO responsibilities combined, Tim has been responsible for development of over $2 billion in outsourced teleservices and direct marketing solutions worldwide.

  • Exploring upcoming changes to regulations impacting inbound and customer service and how they impact your organization
  • Ensuring that your vendor partners are equally compliant with the latest regulatory guidelines
  • Identifying current threats to the contact center industry and forecasting future concerns
  • Encouraging your organization to take a proactive approach to contact center regulations

Tim Searcy, Chief Executive Officer, American Teleservices Association


2:45 - Track 1
Technology Trends, Challenges & TacticsPanel: Overcoming

Fine Tuning Your IVR: Process Design, Post-Deployment and Analysis of Customer Feedback

This session explores handling customer interactions and how to realize the expected return on investment for your IVR system. It is tailored for call center executives who wish to:

  • Understand the goals of your customers and ensure that your system fulfills their needs
  • Ascertain whether you are utilizing the optimal IVR mapping and call routing strategies
  • Establish a seamless transition between your IVR technologies and your other contact center channels
  • Develop continuous improvement systems for your IVR system to perfect customer interaction


2:45 - Track 2
Outsourcing Focus - Refining Processes for Onshoring & Offshoring

Panel: Maintaining Brand Consistency and Training Protocols Across Your Outsourced Call Centers

It’s challenging enough for an organization to reflect its brand internally. That feat can become compounded when working with outsourced call centers. How do you control the manner in which your brands and messages are conveyed across multiple external channels? This panel explores how to develop a brand experience that is not just world class, but unique and consistent across your outsourced contact centers.

  • Ascertaining the demographics of your market and establishing behavior parameters for your contact center environment
  • Formulating rules outlining what to do instead of simply what not to do
  • Integrating training procedures to ensure your outsourced operations are managing your customers consistently with your brand

Judy Williams, Director, Customer Contact Centers, DHL Express


2:45 - Track 3
Social Media, Customer Care & Regulatory Focus

Injecting Innovation into Your Contact Center Without Losing the Human Touch

It’s no secret that in most instances, the contact center is the heart of the organization. Small changes and adjustments in the contact center can have a ripple effect and often result in a substantial increase in positive customer experiences. Nonetheless, it remains critical to maintain the consistent customer service when renovating your contact center strategy. Gökhan Alakus, the Senior Vice President, Contact Centre at DenizBank tells you how to best:

Position your contact center at the heart of the business by using it to create relevant business models for related business units such as marketing and IT

  • Capitalize on the evolution of technology to ensure your contact center delivers maximum results
  • Understand future trends and customer expectations to create a roadmap for transforming to a “next generation” call center

Gökhan Alakus, Senior Vice President, Contact Centre, DenizBank (Turkey)


3:30
Maximizing Customer Value by Seamlessly Transitioning From Customer Care to Sales

  • Exploring the approach that sales and customer care are one in the same
  • Creating continuity between your sales force and your customer care operations
  • Sustaining the team-based customer satisfaction performance environment

Juan Jose Cuen, General Manager, Call Center, Royal Holiday Club (Mexico)


4:15
Conclusion of ICCE 2010


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Group Discounts

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** All Team Members must be from the same organization **

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