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Help Desk Books Measuring & Improving Customer Satisfaction & Loyalty Seminar Designing Effective Questionnaires Workshop Customer Satisfaction Research, Measurement, and Application Seminar
Analysis & Interpretation |
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Overview
There are a number of good books to teach you customer satisfaction survey construction and surveying techniques. But, this is the only book with 31 professional customer satisfaction surveys for you to examine, learn from, modify, or use as is. Chapter by chapter, author Trevor Spunt explores each element of a good customer satisfaction questionnaire and then shows you examples. You will learn how to develop a state-of-the-art survey of your own, and you will also have the benefit of ready-made questionnaires available for your review or use. Customer satisfaction surveys published in this guide include:
Table of Contents Chapter 1 - Designing the Questionnaire
Chapter 2 - Recent Customer Transaction Questionnaires Chapter 3 - Product/Process Improvement Questionnaires Chapter 4 - Overall Customer Satisfaction Questionnaires Glossary References |
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